Business Case Studies, HRM / OB Case Study, Merge Healthcare, Right Sizing

Code : HRM0092 Year : 2021 Organization : Future Group Industry : Retailing			Region : India, Asia Teaching Note:Available Structured Assignment :Not Available
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CHALLENGES BEFORE BIG BAZAAR: Since the inception of Big Bazaar, competition was stiff in the market; new challenges were emerging and Big Bazaar’s strategy of market penetration seemed to have gone wrong. There were a dozen complaints from customers against the company like poor product quality, high price, poor customer service, etc. Moreover, though the company had launched some unique initiatives like a shopping program called the Big Bazaar Exchange Offer, under which customers were invited to exchange household junk, and Shakti, India’s first credit card program tailored for housewives, Big Bazaar still found itself lagging behind the competition..

BIG BAZAAR’S TRAINING & DEVELOPMENT PROGRAMS: Big Bazaar laid out a detailed process for the training and development of its employees (Refer to Figure I). It designed different training programs for employees at all levels and also designed a robust method of training delivery

ROAD AHEAD: The Training & Development programs were executed in a well-structured manner. The programs helped the employees to evolve and had a positive impact on the company’s productivity and profitability as a whole. It reinforced goodwill for the business, which led to higher customer satisfaction, lower costs, and faster growth for Big Bazaar..

EXHIBITS:
Exhibit I: Future Group Brands
Exhibit II: Product Mix of Big Bazaar
Exhibit III: Big Bazaar’s Competitors
Exhibit IV: Methods of Training Delivery